Customer Service III: Don’t Let the Social Media “Phone” Go Unanswered
If you’re like a lot of doctors, you’ve probably found yourself wondering if maintaining a presence on the major social networks is really worth the effort. After all, recent changes at Facebook mean...
View ArticleMore Mobile, More Devices: Do You Know Where Your Patients Are Coming From?
If it’s true that information is power, Mark Zuckerberg may be on his way to becoming the most powerful man in the world. Simply put, the amount of data that flows from Facebook’s nearly 1.3 billion...
View ArticleFacebook “Likes” Healthcare — Should You Be Concerned?
Would you share your personal health information on Facebook? If you’re like most doctors, the answer to that question isn’t just “no,” but “hell no.” Yet if Zuckerberg and company have their way,...
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Missing in Action: Facebook Gets Even More Unfriendly about Branded Posts
If you write a Facebook post and nobody sees it, does it make an impression? If that sounds like an updated version of the old falling-tree-in-the-forest riddle, rest assured it’s no joke. Earlier...
View ArticleSo Many Social Networks, So Little ROI — and How to Solve the Problem
Snapchat, Instagram, Ello, oh my. Seems like every time you turn around, there’s a new social networking site that promises to introduce you and your practice to legions of people who will then click...
View ArticleFor More Effective Marketing, Follow the ARC of Social Healthcare
If you’re like many aesthetic professionals, you’ve probably found that social healthcare provides mixed results. On the one hand, the vast majority of aesthetic consumers — 90%, according to a recent...
View ArticleSocial Is the New Search: If You Want to Get Found, Get Social
When it comes to searching for information on the web, there’s no denying the power of Google. According to the data-counting website Internet Live Stats, the search giant gets more than 50,000 search...
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Will Changes at Twitter and Facebook Help or Hurt Your Practice?
If you send a tweet (or post a Facebook update) and no one sees it, does it make a sound? It’s not a Zen koan. It’s a recognition of the fact that the major social networks continue to roll out...
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Facebook Posts Falling Flat? It’s not You, It’s Facebook
If you’ve ever wondered how many people see the updates you post to your Facebook practice page, the answer is probably “less than ever.” “Organic reach,” the term for the visibility of posts that...
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Social Discovery: 5 Ways to Ensure People Find Your Practice Via Social Media
Social media — it’s not just for posting vacation photos and connecting with old friends anymore. These days, social is also an increasingly important search tool as millions of people forgo Google...
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